The Russian site aggregates content for both the fixed and mobile markets. For the latter, it takes content from providers of games, logos, ringtones, alerts and other products, marketing them into the country’s rapidly expanding mobile market. The CONTENT and PROMOTE modules from XIAM’s industry leading MPOS suite of mobile content management offerings beat a number of competing products to be chosen by Rambler.The rate at which Russia’s mobile subscriber base is expanding was one of the main reasons Rambler selected XIAM. The platform’s ability to handle literally millions of transactions was a key factor, as were its sophisticated promotional capabilities. “We operate one of the leading Russian-language p ortals. Our business is undergoing significant growth and we need a content platform to support this growth. We believe that XIAM is the platform which meets our requirements,” said Irina Gofman, CEO of Rambler Media.“We’re delighted to be underpinning the success Rambler is enjoying in the Russian market, which is growing at rates way beyond the mature markets of Western Europe,” said Colm Healy, CEO of XIAM. “We’ve shared the plans on our product roadmap with them, and look forward to even closer collaboration with this innovative site going forward.”
