Sun Rides with Openwave for Mobile Content

Under the newly signed agreement, the two firms said they will work to help wireless operators and software developers build, customize and distribute new applications and device interfaces for mass-market handsets.
The companies said that to execute on the strategy, they are integrating Sun's Java ME (Java Platform and Micro Edition) technologies with Openwave's MIDAS (Mobile Integrated Dynamic Application System), an XML-based applications development environment.
Later this year, the partners will also release an SDK (software development toolkit) that integrates those technologies with Sun's NetBeans technology, which is part of its Solaris Enterprise System.

The companies claim the SDK will aid in the creation of integrated development, device emulation, debugging and packaging tools for mobile applications.
Sun officials said that by combining MIDAS and Java ME, developers will have the ability to utilize the standards-based technologies' joint capabilities and flexibility to create various applications components, and to integrate those applications elements into a single package.
"What we're hoping to do is break down walls between mobile browsers and Java," said Eric Chu, senior director of Sun's Client Systems Group.
"We asked ourselves why mobile applications developers should only be able to use one platform or another; we believe that users should be able to run Java applications in the device browsers, allowing them to access more sophisticated applications from the browser."

NTT DoCoMo, Nippon TV to develop content for mobile services

NTT DoCoMo Inc. said Thursday it has agreed with TV broadcaster Nippon Television Network Corp. to jointly develop television content and related services that can be viewed with mobile phones.
Under the accord, the two will form a seven-year limited liability partnership, D.N. Dream Partners LLP, on April 3, with the two investing 5 billion yen each, according to NTT DoCoMo, the mobile service arm of Nippon Telegraph & Telephone Corp.
The partnership will invest to develop content, including TV programs for phones, the company said.
In addition, the two will try to cash in on new business opportunities, including a service that will combine NTT DoCoMo's i-mode technology, the content developed by the broadcaster and the so-called "one-segment" terrestrial digital broadcasts for mobile phones, it said.
The "one-segment" service will commence this spring.

Mobile Content Delivery Made Simple by Flycell.com

Flycell.com, worldwide provider of mobile entertainment, announced the launch of their newly redesigned website today. Alongside their newly implemented affiliate marketing program, the new website promises to enhance the experience of the mobile consumer.No longer relegated to a tiny cell phone screen, Flycell users can now browse and purchase thousands of high-quality ringtones and wallpapers directly on any computer with a web browser. With a few mouse clicks, the user can easily have high quality mobile content delivered directly to their handset.Director of Marketing, Mark Lehmann, indicates that "in Europe, consumers are much more comfortable using their phones to purchase ringtones, however in the US, where more people have access to PCs, it became apparent to us that our users would just as much use computers to purchase mobile media." He further stated, "Our subscribers demand value, quality, and an easy-to-use product and we are committed to deliver just that."In conjunction with the launch, Flycell has kicked their marketing program into high gear in order to drive traffic and ringtone subscription packages. Early statistics show that Flycell’s superior web design and usability combined with value-added subscriptions are proving to top initial forecasts for Flycell and their affiliate partners.

'ticketrush.co.uk' Launched by Nokia and Live Nation

The world leader in mobile communications, Nokia, has joined forces with the world's leading music promoter, Live Nation, (NYSE: LYV - News) to launch an exclusive new live music service ticketrush.co.uk.

ticketrush.co.uk allows music fans the chance to buy tickets to their favourite gigs, events and festivals. Opportunities will exist to be first to buy tickets to customers favourite gigs, events and festivals online, with potential access to last minute tickets for shows that have been declared as 'sold out'. ticketrush.co.uk is an absolute must for music fans who enjoy live music.
Once music fans have signed up to ticketrush.co.uk, they can personalise this service and receive SMS or email alerts notifying them of the latest news and ticket information about events and gigs in their chosen music genres.
Over the next few months, ticketrush.co.uk will develop into a fully mobile music service, which will allow users to buy tickets directly from their mobile phone. Using the handset to access ticketrush.co.uk, users will then have the option of purchasing tickets at the touch of a button, anytime, anywhere!