Motricity Offers Additional Services for Mobile Content Providers

Motricity, a provider of services and content for mobile networks, is rolling out a new version of its “Fuel” product line with additional service offerings.Fuel 5 includes portal, community and catalog management services.The offerings are designed for wireless network, mobile virtual network operators who utilize other providers’ networks to offer services, as well as media firms and device manufacturers that want to offer a variety of content.Fuel 5 includes mobile commerce services, content aggregation and cross-media merchandising applications."Our success with top brands such as BET, Cingular, Sprint, Virgin Mobile and Sony Ericsson has demonstrated the enormous market need to simplify the mobile marketplace for customers and integrate mobile merchandising into traditional media channels," said Ryan Wuerch, chairman and chief executive officer of Motricity. "Fuel 5 provides customers with the opportunity to fully harness the potential of the mobile channel without having to build, manage and remain current on the rapidly evolving world of data services.”

Funmail and EMI Music enter into Agreement

Expanding its content library to include the largest catalog of recording artists, FunMail, Inc., a leading provider of mobile entertainment applications and services, has announced a mobile content licensing agreement with EMI Music, the world's largest independent record company. As part of the agreement, EMI artists, such as Coldplay, Norah Jones, Dem Franchize Boyz and Keith Urban, will be featured in FunMail's TrueTones Universe™ application, which is available through major wireless carriers throughout the USA.
"EMI's extensive music library incorporates all music genres, which will enhance TrueTones Universe's position as a leading source of mobile music entertainment," said Adam Lavine, FunMail's Chief Executive Officer. "TrueTones Universe enables mobile phone users to interact with content, and with each other, to personalize their mobile experience, which is the most important aspect of the mobile lifestyle."
TrueTones Universe offers an extensive catalog of high-quality, digital music clips taken directly from the original master recordings. The unique catalog format of TrueTones Universe enables mobile users to browse for their favorite songs by era as well as genre, so users can select their favorite rock, hip-hop, reggae, jazz, or classic tunes from the 60s 70s, 80s, 90s and more.
"FunMail's TrueTones Universe will offer fans an easy way to personalize their mobile lives with music from EMI Music's global family of artists," said Thomas Ryan, senior vice president, Digital and Mobile Strategy, EMI Music. "EMI continues to build out its mobile distribution network through deals with companies like FunMail so fans can access our music via any carrier, anywhere and at anytime."