Sunday, June 04, 2006

Qualcomm BREW Platform

BREW ecosystem looks healthy," said Banc of America analyst Tim Long in a report Friday. "While BREW is a small revenue component of Qualcomm's sales, we think the wireless content delivery platform is enabling industry growth and, indirectly, helping Qualcomm’s other segments."
As of June 2006, BREW was supported by 69 operators in 31 countries, up from 45 operators in 24 countries in June 2005. Long expects increased device penetration and fast networks, and new offerings, like its user-interface initiative uiOne, to support further adoption.
BREW’s transparent, standardized platform is another big plus, according to the analyst. At the conference, Long learned from a number of developers that BREW is increasingly favored versus other protocols, such as Java, because of formalized rules, tools, support, security, and economics.
"We see Qualcomm as a core holding given 3G adoption and see BREW as a positive for long-term growth," said the analyst, who maintained a "buy" rating and $57 price target on the stock.