Monday, June 26, 2006

Coke Ringtones via Vending Machines

Coca-Cola said trials of new vending machines that allow users to take digital photos and download ringtones for mobile phones could be replicated worldwide as the soft drinks company seeks to interact more directly with consumers.
The trials of the "Cokefridge," which have been under way in Germany over the past three months, come amid rising concern by governments over the way companies are using new technology to market sugary and salty food and drinks to children.