India's great gaming market
Hit the throttle and rev up your engine so that you can zip past the decorated Formula 1 champion Michael Schumacher on the racing tracks of Monte Carlo and hit the winning post.
Or get into the mind of a serial killer so that you can prevent him from taking his next gruesome step. If you are cricket crazy, here is your chance to bat like Virender Sehwag and get your opponents on the backfoot.
Don't worry, this is not your date with Superman. Welcome to the joys of gaming -- a phenomenon that has caught the fancy of consumers across the globe and has already transformed itself into a multi-billion dollar industry. Now, spurred by the mobile revolution, it's making a quiet and slightly tentative entry into our lives.
It might be a small market. But daring young entrepreneurs are leveraging the country's software powers to set up gaming software companies with products targeted at the local market. And mobile as well as PC companies are jumping onto the gaming bandwagon after seeing the revenue potential and market.
Mumbai-based Paradox Studios is launching a new game every four months and has over 100-odd titles on offer. It is now developing 3D wireless location-based gaming for the next generation of mobile handsets.
Indiagames, which began by making games entirely for the export market, now has over 25 per cent of its products targeted specifically at Indian audiences. Says Vishal Gondal, CEO, Indiagames: "Out of 10 games we make, two are hits but that is enough to make money. I think the market has grown 10 times in one year."
Or get into the mind of a serial killer so that you can prevent him from taking his next gruesome step. If you are cricket crazy, here is your chance to bat like Virender Sehwag and get your opponents on the backfoot.
Don't worry, this is not your date with Superman. Welcome to the joys of gaming -- a phenomenon that has caught the fancy of consumers across the globe and has already transformed itself into a multi-billion dollar industry. Now, spurred by the mobile revolution, it's making a quiet and slightly tentative entry into our lives.
It might be a small market. But daring young entrepreneurs are leveraging the country's software powers to set up gaming software companies with products targeted at the local market. And mobile as well as PC companies are jumping onto the gaming bandwagon after seeing the revenue potential and market.
Mumbai-based Paradox Studios is launching a new game every four months and has over 100-odd titles on offer. It is now developing 3D wireless location-based gaming for the next generation of mobile handsets.
Indiagames, which began by making games entirely for the export market, now has over 25 per cent of its products targeted specifically at Indian audiences. Says Vishal Gondal, CEO, Indiagames: "Out of 10 games we make, two are hits but that is enough to make money. I think the market has grown 10 times in one year."
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