Sona Mobile Aligns with SugarCRM for Wireless CRM

Sona Mobile Holdings, a provider of wireless technologies to the financial services, enterprise, entertainment and gaming markets, announced that it has entered into a strategic joint marketing agreement with SugarCRM to provide wireless customer relationship management functionality to SugarCRM's customers.
The companies said the collaboration will enable SugarCRM, a supplier of commercial open source CRM solutions, to offer companies the ability to enable wireless applications. Sugar Mobile can also be deployed as a carrier-branded product by the large mobile operators and cellular carriers, who want to deploy a mobile CRM solution to their end customers.