AirPlay Mobile TV

AirPlay announced today it willlaunch a new "AirPlay TV" experience this fall that has the power to transformmillions of television viewers into active participants in live televisionprograms. While they watch, viewers can use their cell phones as gamingdevices to choose winners and losers in reality television programs, competeagainst contestants in game shows and even predict plays in football games andother sporting events. Already millions of wireless customers use their handsets to participatein simple text message voting promotions. Last year, more than 40 millionvotes were sent by text message during a single season of American Idol,turning the program into a wireless interactive event. But AirPlay wouldallow these millions of "vote-by-phone" consumers the capability to play alongwith the live broadcast, even compete with their friends, family and theentire audience while they watch the live broadcast of the program. "AirPlay can give any television viewer with a mobile phone the ability togo from the couch to the game show studio or even to the sidelines of a majorbroadcast sporting event and test his or her skills against friends, family orthe world," said Morgan Guenther, CEO of AirPlay. "We're going to offercarriers, broadcasters and advertisers new opportunities to connect televisionwith wireless devices and transform TV from a passive pastime to an engaging,competitive experience."