Chef Oliver Mobile TV

Jamie Oliver is a famous TV chef. He made his name from the BBC TV series 'The Naked Chef' and a book of the same title. Well, now - in a fabulous business gets the (video) message idea, he's offering video clips of himself and his recipes to Vodafone 3G users. The Guardian reports."Vodafone customers can sign up for three-minute clips of him in action in the kitchen from his US show, Oliver's Twist. Picture messages with a list of the ingredients can also be downloaded to mobile phones in place of shopping lists.Users can search for recipes according to an event - such as a dinner party - or by ingredient. More than 100 recipes are available on Vodafone live! with 3G. "