Coca-Cola Endorses Mobile Marketing

Coca Cola has offered a pretty strong endoresement for mobile marketing.“Mobile marketing could be phenomenally important, when you look at the penetration of handsets and the passion the audience has for mobile,” said Coca-Cola marketing manager James Eadie. “As a way of connection, it ought to be phenomenally powerful and more important than TV. So we should be spending 50% of our marketing budget within decades.”At the moment it’s SMS campaigns, but that will change to richer-media MMS campaigns next year and probably take off from there. As mobile marketing increases it will move beyond the text/response format, and that should provide opportunity for content providers…