New era heralded for mobile TV
While some have expressed doubts about whether people will want to watch TV on their mobiles, handset giant Nokia and leading independent TV producer Endemol are convinced it will be a winner.
Initial signs, both say, are that mobile TV will be a huge hit with consumers, a big money-spinner for content providers and mobile operators as well as a means of transforming TV as it currently exists.
The next 12 months looks set to be the year mobile TV takes off. While the buzz around it is similar to the hype for 3G services, there is much greater optimism that TV will live up to its promise.
Initial signs, both say, are that mobile TV will be a huge hit with consumers, a big money-spinner for content providers and mobile operators as well as a means of transforming TV as it currently exists.
The next 12 months looks set to be the year mobile TV takes off. While the buzz around it is similar to the hype for 3G services, there is much greater optimism that TV will live up to its promise.
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