Personalized Weather Videos, And More
Weathernews has launched a new service called Weathernews Network, billed in the press release as “the first and only cellular Java application to incorporate MPEG 4 video technology that localizes content”
Weathernews Network is initially on Sprint and “aggregates local video weathercasts and lets subscribers watch from their cell phone” for a monthly subscription of $4.99.An interesting part of this announcement is that Weathernews appears to want other weather services to use the system: “As the service rolls out, it will offer a variety of programming content from broadcast affiliates in top US markets, streaming both traditional programming as well as weathercasts produced exclusively for mobile users…Broadcast affiliates should utilize the power of this innovative technology to bring additional revenue to their businesses and to extend their brand and personalities deeper into the daily lives of theirtelevision audiences…broadcasters now have an easy, turnkey way to deliver their content to anentirely new demographic”.
via MocoNews
Weathernews Network is initially on Sprint and “aggregates local video weathercasts and lets subscribers watch from their cell phone” for a monthly subscription of $4.99.An interesting part of this announcement is that Weathernews appears to want other weather services to use the system: “As the service rolls out, it will offer a variety of programming content from broadcast affiliates in top US markets, streaming both traditional programming as well as weathercasts produced exclusively for mobile users…Broadcast affiliates should utilize the power of this innovative technology to bring additional revenue to their businesses and to extend their brand and personalities deeper into the daily lives of theirtelevision audiences…broadcasters now have an easy, turnkey way to deliver their content to anentirely new demographic”.
via MocoNews
0 Comments:
Post a Comment
<< Home