Coca-Cola Endorses Mobile Marketing

Coca Cola has offered a pretty strong endoresement for mobile marketing.“Mobile marketing could be phenomenally important, when you look at the penetration of handsets and the passion the audience has for mobile,” said Coca-Cola marketing manager James Eadie. “As a way of connection, it ought to be phenomenally powerful and more important than TV. So we should be spending 50% of our marketing budget within decades.”At the moment it’s SMS campaigns, but that will change to richer-media MMS campaigns next year and probably take off from there. As mobile marketing increases it will move beyond the text/response format, and that should provide opportunity for content providers…

Personalized Weather Videos, And More

Weathernews has launched a new service called Weathernews Network, billed in the press release as “the first and only cellular Java application to incorporate MPEG 4 video technology that localizes content”
Weathernews Network is initially on Sprint and “aggregates local video weathercasts and lets subscribers watch from their cell phone” for a monthly subscription of $4.99.An interesting part of this announcement is that Weathernews appears to want other weather services to use the system: “As the service rolls out, it will offer a variety of programming content from broadcast affiliates in top US markets, streaming both traditional programming as well as weathercasts produced exclusively for mobile users…Broadcast affiliates should utilize the power of this innovative technology to bring additional revenue to their businesses and to extend their brand and personalities deeper into the daily lives of theirtelevision audiences…broadcasters now have an easy, turnkey way to deliver their content to anentirely new demographic”.

via MocoNews