Mobile TV Will Reach 102 Million by 2010
By the end of 2010, mobile TV broadcast subscribers worldwide will reach 102 million, a massive jump from 3.4 million in 2006, according to a report.
Recognising that using cellular networks to deliver content that millions want to watch simultaneously requires much greater bandwidth than is currently available, carriers are turning to mobile TV broadcast networks, which have a much lower cost per bit for video delivery, according to market research company, In-Stat.
"The greatest challenge for mobile TV broadcast operators is to acquire the spectrum necessary to offer services," says Michelle Abraham, In-Stat analyst. "Spectrum availability may determine which of four standards is chosen, and also impacts the business case for the deployment of a network."
Mobile carriers, mobile TV network operators, and content providers will soon be testing business models to determine what mobile phone subscribers are willing to pay to watch and what advertisers are willing to pay to reach them.
Recognising that using cellular networks to deliver content that millions want to watch simultaneously requires much greater bandwidth than is currently available, carriers are turning to mobile TV broadcast networks, which have a much lower cost per bit for video delivery, according to market research company, In-Stat.
"The greatest challenge for mobile TV broadcast operators is to acquire the spectrum necessary to offer services," says Michelle Abraham, In-Stat analyst. "Spectrum availability may determine which of four standards is chosen, and also impacts the business case for the deployment of a network."
Mobile carriers, mobile TV network operators, and content providers will soon be testing business models to determine what mobile phone subscribers are willing to pay to watch and what advertisers are willing to pay to reach them.
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