Mobile TV Growth

IMS Research predicts that mobile digital TV usage will experience 50 per cent year-on-year growth in the next five years, largely due to the widespread adoption of broadcast-based services including DVB-H.Interestingly, the research suggests that digital broadcast services will see even faster growth than cellular-based mobile TV subscriptions by 2010, with half of the world's mobile TV subscribers receiving videos through a mobile digital broadcast service."Given the right conditions, mobile TV has the potential to spread from one customer to the next like few technologies before it," proposed Stephen Froehlich, author of the report. "If providers effectively supply compelling content, quality reception and affordable, attractive phones, then every new mobile TV subscriber can become a mobile TV evangelist. However, to make their customers into product evangelists, mobile TV service providers and their partners must invest enough in infrastructure and technology to enable both wide population coverage and good indoor reception," he added.Concurrently, however, IMS Research has also predicted that nearly 60 million HDTV displays will be shipped in 2010, rising from 20.6 million in 2005.