Number of mobile TV subscribers to reach 107m by 2010
Mobile TV will continue to grow rapidly in the coming years, enabling new methods of delivering video programming and advertisements to consumers Several factors will contribute to the growth of mobile, according to a report from Northern Sky Research (NSR), including the rollout of high speed wireless networks, the increasing availability of mobile content and decreasing prices of mobile TV-enabled handsets. New broadcast networks are also expected to complement existing unicast networks and enable new business models for both live and on-demand video content. NSR predicts mobile TV, based on current and projected trends in this market, to reach 107 million subscribers by 2010. NSR cautions, however, that excessive hype currently dominates the mobile TV discussion. Because of the difficulties and nascent nature of this market, 3G-enabled mobile TV is expected to dominate the market for at least the next two to three years. It will take time for broadcast networks to be deployed and handsets to be made available, so many 3G carriers are now searching for ways to make their existing networks more efficient for carrying video. The utilisation of existing assets is vital to the business case for the first generation of mobile TV. NSR believes that new technologies such as the multimedia broadcast and multicast standard (MBMS) and HSDPA will be critical to the growth and projected rollout of mobile TV over 3G networks. Competition is likely to become quite heated over the next several years, especially between Media FLO, DVB-H and DMB standard backers, but no technology is yet in a leadership position. NSR does not expect a clear winner in this space to be identified for many years, as it will take some time for operators to trial and deploy technologies.
