BSkyB Will Deliver Mobile TV using Qualcomm

The UK's BSkyB will become the first broadcaster in Europe to trial a broadcast mobile TV technology from US-based Qualcomm, which is competing with other players around the world to become the de facto standard.Sky already runs a commercial mobile TV service using Vodafone's 3G network in the UK and was involved in a recent pilot of Digital Video Broadcasting – Handheld (DVB-H), a rival technology to Qualcomm's MediaFLO system.Qualcomm is hoping that MediaFLO will become standard for mobile TV deployments throughout the world, with DVB-H currently plagued by lack of available spectrum and another competing technology, DMB. The latter relies on digital radio architecture, and because of this is limited in the range of channels it can presently offer.DMB is being championed by BT in the UK and will form the basis of the nation's first commercial broadcast mobile TV service, being launched later this year by Virgin Mobile.