Zonemedia Announce Mobile TV Deal

The deal announced by Tanya Gugenheim, Chief Business Development and New Media Officer at Zone Mobile will see Zonemedia create a series of made for mobile TV programming loops which will consist of 15 minute segments of some of the most popular programme elements from Zonemedia's licensed programmes. The mobile channel, which will be updated regularly, will be available for download through ROK TV's mass-market 2.5G mobile TV service, via GPRS throughout the UK.Hit shows with large UK fan bases such as Cheaters, Ouch That Had to Hurt and Crash, Bang, Wallop are amongst the first programmes to feature in the deal.The innovative mobile TV channel will be available at the end of June within the UK.Tanya Gugenheim said: "Zone Mobile goes from strength to strength and I am delighted to announce a further new media initiative on the company’s behalf. This deal is for the UK now, but we are excited about expanding our great relationship with ROK in the future to create material for other countries."ROK has developed the patent-pending technology required to deliver full-screen TV-for-mobiles to mass-market 2.5G handsets rather than the existing offerings which are limited to 3G services only."We're very excited about the addition of Zone Mobile TV to our channel roster," reported Jonathan Kendrick, Chairman of ROK, "because our subscribers are looking for mobile TV content that has a real "wow" factor and these shows certainly have that!"