Playing Battleship with SMS

Over 115,000 people engaged with the Telecom Mobile Push The Button competition, reports TOUCH/CAST via adland.This experiential event generated over 5. 4 million text messages as contestants played out a text version of ‘battleships’ to win great prizes and the ultimate right to Push The Button and sink the F69.Over 90,000 registered to play but in the end it was all down to Jo Smith, a 22-year-old student from Te Atatu to do the deed.This campaign also went on to become the biggest TXT game event in NZ’s history."